Post by account_disabled on Jan 23, 2024 7:13:09 GMT
Analytics is as important a part of marketing as launching the activities themselves. Without it, it is impossible to understand whether you are progressing successfully and what to do next. In this article we will tell you what analytics is in marketing and what tools can be used at different stages of company development. Reading time: 14 minutes What is analytics in marketing The importance of analytics in marketing Stages and tasks of developing marketing analytics Differences between reports and correctly constructed analytics An example of built analytics for an online store conclusions What is analytics in marketing Marketing analytics is the process of measuring the effect of launched activities and developing a plan to enhance them.
With its Fax Lists help, you can understand how marketing affects the success of a company, find out the number of sales from advertising, brand awareness, etc. We can say that the global goal of marketing analytics is to attract maximum leads and sales with the optimal budget. Find the most effective promotion channels and invest money in them, and disable or optimize the rest. In a word, make sure that the funds for promotion bring maximum benefit. Also, a marketing analyst must be able to predict what effect certain activities will lead to. The importance of analytics in marketing Without marketing analytics, a company risks spending years investing in channels and tools that don't work.
Or use creatives that do not attract customers, but, on the contrary, cause rejection. For example, some Ringostat clients in the past simply distributed their marketing budget equally between channels. And having already connected call analytics and dug deeper, they realized that part of the money was regularly wasted on ineffective activities. Here are some statistics that show the importance of analytics for marketing and business in general. 76% of marketers make decisions based on data analysis. 32% of marketers cited marketing analytics and competitive insights as the most important factors in supporting their marketing strategies. 69% of marketers believe that it is preferable for companies to have a team of marketing analysts.
With its Fax Lists help, you can understand how marketing affects the success of a company, find out the number of sales from advertising, brand awareness, etc. We can say that the global goal of marketing analytics is to attract maximum leads and sales with the optimal budget. Find the most effective promotion channels and invest money in them, and disable or optimize the rest. In a word, make sure that the funds for promotion bring maximum benefit. Also, a marketing analyst must be able to predict what effect certain activities will lead to. The importance of analytics in marketing Without marketing analytics, a company risks spending years investing in channels and tools that don't work.
Or use creatives that do not attract customers, but, on the contrary, cause rejection. For example, some Ringostat clients in the past simply distributed their marketing budget equally between channels. And having already connected call analytics and dug deeper, they realized that part of the money was regularly wasted on ineffective activities. Here are some statistics that show the importance of analytics for marketing and business in general. 76% of marketers make decisions based on data analysis. 32% of marketers cited marketing analytics and competitive insights as the most important factors in supporting their marketing strategies. 69% of marketers believe that it is preferable for companies to have a team of marketing analysts.