Post by account_disabled on Jan 27, 2024 4:55:42 GMT
This week, I left the agency world behind to join a company started by colleagues I highly respect in the Software as a Service industry. I’ll explain why, but first, I’d like to give some background on my career. You can skip this section, but it shines a light that may help you navigate your career. I enlisted as an electrician’s mate in the US Navy in 1986 and was honorably discharged in 1992, having done multiple deployments and served in Desert Shield and Desert Storm. Few people understand what it’s like to be in a floating ecosystem where everyone depends on one another to operate a ship. I learned the discipline of troubleshooting during my time there, and it has served me well. I worked for a newspaper as an industrial electrician when I was discharged. For you young folks, we didn’t have IT departments back then, so electricians and electronics technicians programmed ladder logic into PLCs, ran ethernet.
and networked computers. I quickly caught the programming bug and started automating myself out of a job (literally). At the time, database marketing and the internet were in their infancy… and I knew I needed to leap despite having a great job. I moved to Denver, where I joined a premiere database marketing company that helped Newspapers analyze subscription retention and build omnichannel strategies that geographically and demographically layered newspapers Country Email List TMC, and direct mail campaigns over GIS data to target specific segments. We used some of the first ETL tools and built some of the first SaaS platforms (although they didn’t have that name then). Unfortunately, we also ran out of funding during the dot-com boom and bust. At the time, I was also flying my kids back and forth to the Midwest to spend time with their mother (I was a single father), so I decided to look for a job there.
I landed at the local newspaper and launched their direct mail business. Despite our department winning awards for the fastest and most profitable initiative at the paper, we were met with quite a bit of flack from newspaper leadership. Thankfully, they grew weary of me calling them dinosaurs and showed me the door. As fate would have it, within daysons and asked which one I wanted. I selected an integration consultant, and for the next couple of years, I traveled the globe helping clients integrate and automate their email marketing platforms to virtually every system under the sun. That company eventually sold for billions of dollars (and I got a laptop), and I moved on to help startups market, automate, and scale their businesses.
and networked computers. I quickly caught the programming bug and started automating myself out of a job (literally). At the time, database marketing and the internet were in their infancy… and I knew I needed to leap despite having a great job. I moved to Denver, where I joined a premiere database marketing company that helped Newspapers analyze subscription retention and build omnichannel strategies that geographically and demographically layered newspapers Country Email List TMC, and direct mail campaigns over GIS data to target specific segments. We used some of the first ETL tools and built some of the first SaaS platforms (although they didn’t have that name then). Unfortunately, we also ran out of funding during the dot-com boom and bust. At the time, I was also flying my kids back and forth to the Midwest to spend time with their mother (I was a single father), so I decided to look for a job there.
I landed at the local newspaper and launched their direct mail business. Despite our department winning awards for the fastest and most profitable initiative at the paper, we were met with quite a bit of flack from newspaper leadership. Thankfully, they grew weary of me calling them dinosaurs and showed me the door. As fate would have it, within daysons and asked which one I wanted. I selected an integration consultant, and for the next couple of years, I traveled the globe helping clients integrate and automate their email marketing platforms to virtually every system under the sun. That company eventually sold for billions of dollars (and I got a laptop), and I moved on to help startups market, automate, and scale their businesses.