Post by account_disabled on Mar 5, 2024 3:25:28 GMT
Sanremo and the successful social experiment Furthermore, influencers, but also television personalities and the new 'Social Icons' - very active and constant viewers on social media with a good number of followers - are often protagonists of the 'Social Rooms' . The 'Social Rooms' are rooms in which, while the program is broadcast, the characters mentioned above use their social profiles to inform the hosts about the social dialogue, minute by minute, and to comment with the official hashtag of the program itself . The 'Social Room' experiment is now established and fits perfectly into the contexts of Reality Shows, sports programmes, radio broadcasts and last but not least, the Italian Song Festival.
Sanremo, in fact, has been revisited in a digital guise since 2016 to get closer to the audience of Generation Z and Millennials : the 2021 edition, according to TalkWalker 's analysis , achieved enormous social success with 3.3 million posts and 18.1 million interactions ( Digitalic, 2021 ). Furthermore, in his Social Rooms there was no shortage of direct meetings with the competing singers: a way to interact and maintain continuous contact with the public. Sanremo Festival 2021 and the poster on Social Networks Visibility for Brands between Social and Media Belgium Phone Number Content The convergence between Social Networks and television also translates into numerous advantages for companies and their brands, in terms of visibility. The important thing is to study the context, interpret the data and know how to enter into the digital dialogue on viral and popular topics in a timely manner. Therefore, starting from the amount of information present within Social Networks, advertisers can obtain 'insight' on the brand, campaigns and consumers to plan new strategies.
Brand Integration' is a strategy that fully captures the opportunities provided by Social TV , revolutionizing the previous model of 'Product Placement' . 'Brand Integration' aims to integrate the brand within the media content: the brand is involved and follows the narrative of the program in which the brand itself is inserted ( This Marketers Life, 2015) . It is a strategy that develops an emotional connection with the viewer and which aims to remember the brand in the medium to long term thanks to the dialogue created around it. Brand Integration and Social TV: some examples A first example of simple 'Brand Integration' can be seen in several TV series, such as Modern
Sanremo, in fact, has been revisited in a digital guise since 2016 to get closer to the audience of Generation Z and Millennials : the 2021 edition, according to TalkWalker 's analysis , achieved enormous social success with 3.3 million posts and 18.1 million interactions ( Digitalic, 2021 ). Furthermore, in his Social Rooms there was no shortage of direct meetings with the competing singers: a way to interact and maintain continuous contact with the public. Sanremo Festival 2021 and the poster on Social Networks Visibility for Brands between Social and Media Belgium Phone Number Content The convergence between Social Networks and television also translates into numerous advantages for companies and their brands, in terms of visibility. The important thing is to study the context, interpret the data and know how to enter into the digital dialogue on viral and popular topics in a timely manner. Therefore, starting from the amount of information present within Social Networks, advertisers can obtain 'insight' on the brand, campaigns and consumers to plan new strategies.
Brand Integration' is a strategy that fully captures the opportunities provided by Social TV , revolutionizing the previous model of 'Product Placement' . 'Brand Integration' aims to integrate the brand within the media content: the brand is involved and follows the narrative of the program in which the brand itself is inserted ( This Marketers Life, 2015) . It is a strategy that develops an emotional connection with the viewer and which aims to remember the brand in the medium to long term thanks to the dialogue created around it. Brand Integration and Social TV: some examples A first example of simple 'Brand Integration' can be seen in several TV series, such as Modern