Post by account_disabled on Dec 20, 2023 5:04:19 GMT
The news quickly, we will think more about going directly to a media site rather than going through a search engine. – Overall, these sites are very poorly referenced on the word coronavirus. Indeed, on the first page of the results, we have the government website / women's journal / health magazine / INSERM / who (WHO) / public health France / le parisien. And we know today that no SEO = no traffic. Radios Less affected than information sites, but in the same trend and probably for the same reasons: adaptation of uses and poor referencing are more likely causes than a disaffection with these sites. Social Networks Unfortunately the tools I use did not allow me to recover data for Facebook and YouTube.
So I was only able to analyze LinkedIn. Out of all the sites I analyzed, the Email Data winner is LinkedIn. Given the extremely strong growth of LinkedIn, there is some logical explanation. Those who are in office take the opportunity to redo their profiles. Independents will look for clients. Those who are in transition will see if new offers come out. In the current situation, given the economic uncertainty, we can understand that the only professional social network is doing well. This development is probably also linked to a change in the use of LinkedIn linked to the period. In “normal” times, we mainly use LinkedIn on mobile and/or via the app, because we mainly go there to view profiles or read content, especially during travel time or endless meetings.
If LinkedIn members will improve/modify their profiles; if salespeople and freelancers are more active in trying to find clients, this is happening from PCs. Retail Logically, traffic has increased over the past 30 days. On several sites, you had to stand in a virtual queue. Overall, the category is holding up quite well. Monoprix has been in decline for 60 days, but the brand communicates a lot on its app and in particular on the “skip the line” service which allows you to no longer queue at the checkouts. The drop in traffic may only be linked to a change in usage on the part of consumers. However, be careful of the boomerang effect.
So I was only able to analyze LinkedIn. Out of all the sites I analyzed, the Email Data winner is LinkedIn. Given the extremely strong growth of LinkedIn, there is some logical explanation. Those who are in office take the opportunity to redo their profiles. Independents will look for clients. Those who are in transition will see if new offers come out. In the current situation, given the economic uncertainty, we can understand that the only professional social network is doing well. This development is probably also linked to a change in the use of LinkedIn linked to the period. In “normal” times, we mainly use LinkedIn on mobile and/or via the app, because we mainly go there to view profiles or read content, especially during travel time or endless meetings.
If LinkedIn members will improve/modify their profiles; if salespeople and freelancers are more active in trying to find clients, this is happening from PCs. Retail Logically, traffic has increased over the past 30 days. On several sites, you had to stand in a virtual queue. Overall, the category is holding up quite well. Monoprix has been in decline for 60 days, but the brand communicates a lot on its app and in particular on the “skip the line” service which allows you to no longer queue at the checkouts. The drop in traffic may only be linked to a change in usage on the part of consumers. However, be careful of the boomerang effect.